The Daily Intake (DI) counter is on all Kellogg's® brands and helps you to make informed choices.

Eating a varied diet and being active is the key to good health. Research suggests that the best way to do this is to choose a variety of foods, moderate your intake of fat, particularly saturated fat, sugar, salt and do regular exercise. However, sometimes getting the balance right can be difficult.  The DI counter will help minimise confusion and help make your choice an easier one.

All About Daily Intakes

Daily Intakes (DI’s) are a set of reference values for a variety of nutrients, as well as energy. The nutrients include carbohydrate, sugars, protein, fat, saturated fat, fibre and sodium.

The DI values are based on an average adult diet of 8700kJ, which is the daily requirement for an average adult.
Find out more

How to Guide

A quick guide on how to use the DI Calculator and calculate your own values.
Find out more

Cereal DI Counters

View the DI Counters for all Kellogg’s® cereals
Find out more

Snack DI Counters

View the DI counters for all Kellogg’s® snacks
Find out more

DI Calculator FAQs

Frequently asked questions about the DI calculator for consumers and health professionals.
Find out more